“They hate me,” he explains, “because we do stories about higher welfare meat, which I am deeply passionate about, but for them it is on or off — there ain’t no stepping stones, whereas I’m all about stepping stones.”
While Oliver has been a big supporter of eating more plant-based foods, he says activist vegans don’t allow for any meat whatsoever, even if it’s raised sustainably and ethically — and that’s what’s problematic.
“I am split these days because vegans do annoy me, but I also do care for them,” he told the Sunday Times of London, describing several occassions at his UK restaurants with “20 scruffy, weird-looking fellas putting iPads of slaughtered animals in front of kids having spaghetti bolognese on a Saturday lunch.”
Famed British chef Jamie Oliver has made it his mission to get people to eat healthier. But, it turns out, he’s a little annoyed a certain group of healthy eaters: vegans.